CA

Define one acquisition outcome for the quarter — a customer count, a CAC target, or a channel decision. Break it into weekly actions with a single owner. Review it weekly. Adjust monthly.

CorZen runs an AI discovery interview, builds a 90-day acquisition plan broken into weekly tasks, and connects each task to specialized AI agents that produce the actual deliverables — copy, sequences, audits — not just a to-do list.

When you have documented the patterns well enough to teach them. That documentation is your sales playbook. Without it, handing off to a sales hire almost always fails.

Add up every dollar and hour you spent acquiring customers in a period, then divide by the number of customers acquired. Small sample sizes mean high variance, but the discipline of measuring it consistently is what matters early.

Organic first, if you have time. Paid first, if you need speed. The mistake is running both at low intensity simultaneously — that produces weak signal from both channels.

Start with founder-led sales. Talk to every prospect yourself before you build any automated channel. The patterns from those conversations become your strategy.