How long should a GTM plan be?
Thirteen weeks is the right scope for a first launch. It’s long enough to build momentum and short enough to stay accountable. Longer plans drift; shorter plans don’t have enough runway to generate real signal.
Thirteen weeks is the right scope for a first launch. It’s long enough to build momentum and short enough to stay accountable. Longer plans drift; shorter plans don’t have enough runway to generate real signal.